Lesson 5 — Influence

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Communication is the tool of great leaders and a powerful way to influence. Is communication meant for self-expression, or do we carry a responsibility to utilize its power to influence others? How do we know when to share, and when to keep to ourselves? And how do we determine when we are being influential, and when we are just projecting our insecurities onto others?

Communication: Its Art and Soul

In Jewish philosophy, communication is more than just a tool: it is who we are. Humans are defined as communicative beings with a communicative soul, and aligning ourselves with this soul is our raison d’être.

Communication is not just another self-help topic. It is how we live up to our truest selves—how we become the best father, mother, sister, brother, child, spouse, coworker, boss, employee, and friend we can possibly be. Jewish teachings are filled with insights that unlock the secrets of communication as well as powerful ideas that help us understand the power of a word and how to unleash its force constructively and impactfully.

In Communication: Its Art and Soul, we contrast Jewish thought with scientific discovery to unearth the essence of communication, and how to utilize its powers to better ourselves, our relationships, and all of society.